A new destination website for Kāpiti
A new destination website and digital platform for the Kāpiti Coast launched today with local tourism operators among the first to get a glimpse of KapitiCoastNZ.com, at a Kāpiti Coast District Council economic development event hosted at Whitireia Kāpiti.
The site targets and invites potential visitors to explore, do business and meet in Kāpiti.
Economic Development Manager, Sarah Todd, says getting the site live is just the first step in an ongoing digital destination presence that Council and Kāpiti businesses can leverage and build on.
“KapitiCoastNZ.com is a core focus for destination management, and a key part of our strategy for economic development in the District.
“It’s a demonstration of Council’s renewed and strengthened focus and commitment to developing Kāpiti as a visitor destination and an attractive place to grow business opportunities. Exploring a destination digitally is a key factor in influencing someone’s decision to visit a place in person.
“KapitiCoastNZ is a digital platform that allows us amplify the Kāpiti story.”
Kāpiti’s ability to build the site is part of a regional support initiative, building on the WellingtonNZ.com platform developed by WREDA (Wellington Regional Economic Development Agency).
“It’s been a total collaboration between us and the Agency and a true partnership to bring the site to fruition,” Ms Todd says.
“We’ve developed all the content and WREDA has been our project manager and led the site’s development over the past few months. It’s been an extremely cost-effective approach for us to make this happen for Kāpiti.”
David Perks, WREDA General Manager for Destination Development and Marketing says the project has been great to collaborate on.
“We’ve been able to bring to the table our digital marketing expertise, project management and experience in building a tourism website and help keep costs down to a minimum,” he says.
“The Kāpiti team has done a brilliant job at getting all the business listings and content done to make sure potential visitors will find all the information they need to plan a trip.
“The end result is just fantastic and I think it really showcases Kāpiti in all its breath-taking beauty.”
WREDA is the regional economic development agency for the lower North Island, combining the economic development activities of Wellington City Council and Greater Wellington Regional Council to advance the prosperity and liveability of the Wellington region.